IAB

Marketing Manager (PayPal Mexico)

PayPal México

Primary Job Responsibilities:

The Marketing Manager will be responsible for executing and expanding PayPal’s acquisition marketing programs and delivering on specific customer engagement, customer acquisition, and profit targets. Specific responsibilities include, but are not limited to, the following:

• Manage fully integrated acquisition campaigns leveraging online and / or offline channels – including full P&L responsibility for budget and forecasting
• Build and keep to schedules and budget and meet or exceed acquisition and profit goals
• Manage test calendar; devise and execute sophisticated test plans to improve program performance; champion a “test and learn” approach, constantly driving for higher conversion and ROI
• Manage outside agencies (media planning and buying; creative; campaign analysis)
• Develop compelling messaging that convinces prospects to adopt our products while incorporating the appropriate brand equity elements
• Work closely with marketing research team to identify and champion research to understand and profile prospects
• Analyze and disseminate campaign results, evaluating effectiveness and ROI

Job Requirements

• BA/BS from a four-year college or university or equivalent work experience, MBA preferred
• 4-6 year track record of success managing and growing acquisition marketing programs – ideally online marketing financial services products and / or services to businesses, but open to candidates with B2C experience
• Strong command of direct response techniques coupled with great conceptual abilities and hands-on tactical execution
• Razor sharp analytical skills with the ability to identify problems and potential solutions with use of data
• Familiar with multi-step marketing / sales processes (lead gen to telesales to integration) is ideal
• Experience working with agencies
• Must be able to thrive in a fast-paced environment and handle multiple activities simultaneously
• Excellent written, verbal, and presentation skills
• Enthusiastic, results-oriented, optimistic team player who does not get bogged down by the matrix
• Fluent in English and Spanish
• Occasional travel to California will be critical to successful execution of the responsibilities

Contact: Blas Caraballo / bcaraballo@paypal.com