Cargo: Online Marketing Manager
Empresa: BuonGiorno.com
URL del Empresa: www.buongiorno.com
Major functions:
Develop, manage and implement the Mexican marketing plan, working closely with Corporate Product &
Marketing teams and Mexican Sales team.
Develop relationships with media partners and negotiate pricing and contract terms
Contribute pro-actively to the overall development of the B2C business through ideas and creativity based
in solid market and sector knowledge.
Monitor consumer, industry and competitive behavior in the Mexican market and provide local market expertise
to the corporate team.
Implement marketing programs encompassing a combination of marketing tactics including direct marketing,
affiliate marketing, online/offline advertising and promotions.
Manage day-to-day set up and optimization of online media campaigns (SEM, affiliate programs, blogs, ad
networks, etc.).
Provide in-depth analysis on marketing campaign performance and optimize/grow results based on learning;
metrics will be reviewed daily and online marketing managers will present their analysis and findings monthly
to management.
Work cross-functionally with production, creative, product management, and technology teams to execute
business objectives and enhance user acquisition efforts.
Develop all sorts of marketing techniques to retain our users and increase their stickness to our brand.
Experience:
Extensive marketing experience in the Mexican market, some business-to-consumer marketing experience
would be a plus.
2/3 year Internet, online services/media industry experience would be a must.
Understanding of the search, online advertising, or web publishing markets.
Proven ability to deliver outstanding and highly creative marketing achievements with limited budgets.
A proven, successful track record of increasing company revenue and awareness through well-executed
marketing efforts.
Thorough knowledge of off/online advertising planning, tracking and reporting
Marketing Analytics experience. Experience with analysis of marketing metrics, quantitative evaluations of
planned and completed marketing efforts, establishing media test methodologies, and analyzing test results.
Skills and Abilities:
University Degree
MBA or any Master is an advantage
Fluent in Spanish and English.
Motivated and creative with the ability to self-manage.
Strong negotiation and budget management skills.
Project management skills and the ability to multi-task across projects and products.
Team player able to work on multi-part projects with multiple teams and able to ensure that local and global
project deadlines and budgets are met.
Self starter, excellent prioritizing capacity results driven, passionate about making Buongiorno a leader in this
space.
Those interested should send the CV to:
javier.diaz@buongiorno.com Ref. Marketing Manager
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