The Internet gives the consumer a series of tools that converts him into a source of content, which he shares and changes at will.

This fact creates challenges on how brands relate to their consumers. This is why IAB México brings together international experts, who will share their vision with you so you can integrate interactive marketing tools to your marketing strategies.

Thurdsay, July 26th, 2007, 8:00 am to 8:30.00 pm.
Centro Banamex, Mexico City
5 Conferences
4 Workshops
Expo with the industry’s major players
Lunch and Cocktail Party

8.00 - 9.00 hs. Registration / Breakfast / Expo
9.00 - 9.05 hs. Welcome from Master of Ceremonies
9.05 - 9.15 hs. Welcome from General Director and President of IAB México
9.15 - 10.00 hs. Dave Morgan (Founder of Real Networks, actual President of Tacoda)
10.00 - 10.45 hs. Erika Nardini (Global Director of Entertainment, MSN)
10.45 - 11.30 hs. Coffee Break / Expo
11.30 - 12.30 hs. Cammie Dunaway (Chief Marketing Officer, Yahoo!)
12.30 - 13.00 hs. Coffee / Expo
1.00 - 2.00 hs. Workshop Session I
2.00 – 3.00 hs. Lunch
3.15 - 4.15 hs. Workshop Session II
4.15 - 5.15 hs. Joseph Jaffe (Author & Consultant, www.lifeafter30.com)
5.15 - 6.15 hs. Ramu Yalamanchi (Chief Executive Officer, Hi5)
6.30 - 20.30 hs. Cocktail with Speakers

NOTE: The Schedule and Speakers may be subject to change. For further information, visit www.iabmexico.com/consumidor20/index_en.html

Any company or person interested in taking advantage of the Internet’s full potential in communicating brands, especially:

• Advertisers
• Media Agencies
• Market Research Companies
• Advertising Agencies
• IT Companies

Full Price: $5,000 Mexican Pesos
Price (before June 15th) $3,000 Mexican Pesos
Price (before July 6th) $4,000 Mexican Pesos
Price for IAB Members: $2,500 Mexican Pesos

* Prices do not include VAT
* If you need a Hotel, you can take advantage of our preferential rates at W Hotel. To make reservations, click here

Don’t wait any longer, buy your tickets calling 5523.9910 o or from the rest of the country 01.800.502.0011

Includes: Access to all Conferences, Workshops and Expo. Plus: Breakfast, Lunch, Cocktail and Refreshments during the whole Event; Subscription to the magazine Merca2.0 for 6 months and special gifts.